Black Hat, White Hat and Grey Hat SEO Techniques and Tricks
SEO techniques like black hat, white technique and gray hat have been used by years. All these SEO techniques and trick in any form of SEO hat bring both positive and negative effect for your website sites or blog.
We will be describing SEO technique in more detail, so you would know when applying to your website and the possible impact or consequence of it.
There is a fierce competition in finding the top place in google search, business is spending significant amount of money and time for SEO specialist and agencies to get to the top place in google search based on their keyword, because becoming on top of google search means more traffic for business, which brings more business and revenue. In doing so some people use SEO technique which is not considered legitimate by the search engine, which is referred to as black hat SEO technique.
If our previous blog post we cover in detail what are the common mistakes bad practices when coming to SEO, the things you should not do when considering SEO.
While others spending hundreds or millions of dollars with SEO agencies, you can be smarter and use basic SEO tips and tricks to optimize the site or web content for any of the search engines. As SEO part is a really small effort when coming to web traffic. More emphasis should be on the content creation and be promoting it on the social and other media.
In this blog, we will explain the best tip, trick, and technique which you can use to optimize your content.
Although updating a few meta tags do not guarantee to be a top place in google search but at least it’s the first step you should take.
SEO is a process of obtaining traffic from “free,” “natural” “organic,” or “editorial” search results on search engines. SEO is often about making small modifications to the different parts of your website. These changes might seem like incremental improvements, but when we combined it with other optimizations, they could have a noticeable impact on your website’s user performance and experience in basic search results.
Search engine optimization affects only basic search results, not on sponsored or paid results such as Google, yahoo or AdWords.
Types of SEO
There is mainly three types of SEO, let’s have a look.
- 1. White Hat SEO
- 2. Black Hat SEO
- 3. Grey Hat SEO
1. White Hat SEO
White hat SEO is slow and steady, but has lasting growth in rankings. White hat SEO includes optimization tips, strategies, techniques and tactics that focus on a human audience opposed to Google search engine.
Some White Hat SEO techniques are listed below:
1.1 High quality content development
It’s true that “Content is King” in blogging. There is nothing more valuable that you can do for the optimization of your site than offering a unique well written and quality content. A search engine’s aim is to show what it believes to be most suitable website for any given search to the end user.
Use Structured (Semantic) Markup and Separate Content from Presentation
Semantically structuring markup helps the search engines to understand the content of your web page. Proper use of heading elements is important because Google search engine gives more weight to the content which has headings element.
1.2 Titles and Meta Data
Providing pages with proper titles and Meta data is vital in SEO. Previously, Meta description and Meta keywords elements were so misused that Search Engines now regard them as less important. They are still useful if used properly. Title of anything is an acknowledgment as to what the content might be, so make sure that you use true representation of your page content.
HTML optimization and Effective Keyword Use
Create your website with appropriate keywords and key phrases. Use those keywords and key phrases you’ve identified effectively throughout your website.
- Heading Elements
- Meta Description
- Meta Keywords
- Title Tag
- Alt Tag
1.3 Quality Inbound Links
Having inbound links to website is extremely important, but there are also good links and bad links.
Good links are those web pages which are relevant to the content of your page.
Bad links are those web pages which have no relevance to the content of your page.
Black hat SEO
Black hat SEO is Quick and unpredictable, but doesn’t provide long-term growth in rankings. Black hat SEO refers to the use of contentious SEO strategies, tactics and techniques that focus only on search engines and not on human audience. Such websites if identified by Search Engines can be banned for using Black Hat SEO.
2. Black Hat SEO Techniques
Some extremely important Black Hat SEO techniques are listed below.
Hidden content implies that you have white text on a white background just to stuff extra keywords on site.
2.1 Duplicate Content
Duplicating or copying content from another website or existing data is one of the worst Black Hat SEO techniques. Google algorithms are modified every now and then to index the original and unique quality content only.
2.2 Meta Keyword Stuffing
It’s a technique in which a web page is loaded with keywords in Meta tags or in content of a web page.
2.3 Meta Keywords
It’s a short list of words that inform search engine about the main focus of the page.
2.4 Link Farming
Link farms or FFA (free for all) pages have no other purposes rather than to list links of unrelated websites.
2.5 Doorway or Gateway Pages
These are basically fake pages which are stuffed with content and highly optimized for few keywords that link to a target or landing page.
2.6 Content Automation
It’s a process of creating content of the website in automatic way by using a script or tool.
Cloaking is the practice of deceiving the Google Search Engine (Or other Search Engines) by showing different content to Search Engine and taking your website’s users to a different content or web page.
2.8 Link Schemes
Any links which are planned to manipulate PageRank or a site’s ranking in Google search results are considered as part of a link scheme and Google’s Webmaster Guidelines violation.
2.9 Article Spinning
It’s a process of rewriting the existing content to create a new original one; type copies an attempt to avoid duplicate content.
3. Grey Hat SEO:
This technique is used to improve site ranking with some doubted legal methods. Grey hat techniques are properly doubted white hat techniques which will become one day Black Hat SEO.
This technique is less effective than White Hat SEO, but it can reduce the chances of penalization. So mostly SEO’s use Grey Hat techniques rather than to use Black Hat techniques.
3.1 SEO Squatting:
This technique is used for getting traffic with buying some expired domains which are suitable with your keywords and add some pages of content with well-placed backlinks to your site.
Creating Social media accounts:
For this technique grey hat SEO’s create Social media accounts then post some good pics on Social media accounts with their site backlink. When used see that pic he click on that and then due to backlink user redirect to your linked site.
3.2 Redesign your Website after routine Interval:
This is a technique to mis-lead the search engine. SEO’s redesign their website after a regular interval and Search engine think it’s a new Fresh content or site.
Excessively Placed Sharing Button:
SEO’s placed lot of sharing. Liking buttons behind posts words. In this way they will get lot of likes and sharings on Social media.
3.3 Charity links
Select some charities then make a small donation and write an article about their actions and then asked peoples to donate them and placed own site link.
3.4 Rotate Content:
Copy paste content from different sites and then make some changes so that google will never caught plagiarism
3.5 SERP bubbling
Downgrade your competitors website and try to improve own is called serp bubbling.
3.6 Clicking Fraud:
In this method SEO’s give their site link to their friends so they click on their site so that adwords run on their site. In some countries Add clicking jobs are also available in which they pay some money to click on sites.
Black Hat SEO is very weak form of SEO and is often caught by extremely careful search engines. Such websites are totally banned from search engine. It is therefore very important to use the legit and fair White Hat SEO strategies for promotion of your business.